Key Takeaways
- Samsung is contemplating dropping the Galaxy branding for its premium gadgets. Whereas not alluded to, it will doubtless embody the S and Z sequence.
- The change is aimed toward making a premium model picture for Samsung’s top-of-the-line smartphones and foldables.
- Samsung believes that the Galaxy branding being utilized to a variety of gadgets (Z, S, A, M, and F-series) has diluted the perceived high quality of its premium merchandise.
Samsung’s smartphones are shedding their identification — figuratively and actually. The model, which was as soon as a fan favourite owing to the South Korean tech large’s innovation, actually left a foul style in followers’ mouths in July this yr when it revealed a lineup of merchandise that wasn’t a lot completely different from its predecessors. The uncanny resemblenance of its AirPods Galaxy Buds 3, Buds 3 Professional, and the Galaxy Watch Extremely with their Apple counterparts appears to have been the tipping level for followers.
The tech large has seemingly realized its mistake, and even issued an apology to its clients, staff, and shareholders earlier this month. “We are going to rebuild our conventional organizational tradition of belief and communication. If we discover an issue within the subject, we are going to expose it and have a heated dialogue to enhance it. Specifically, we are going to actively talk with traders at any time when we’ve got the chance,” mentioned Samsung’s VP of Machine Options, Jeon Younger-Hyun.
Associated
As a part of the rebuilding effort, the South Korean tech large is reportedly trying to ditch the long-standing Galaxy branding for its top-of-the-line gadgets, as shared by Korean publication etoday (by way of 9to5Google). It will doubtless embody Samsung’s S-series gadgets, in addition to its line of foldables.
The first motive for the change has been attributed to making a model picture that exudes its top-of-the-line gadgets’ premium nature, primarily to compete with the likes of Apple and Google, who focus primarily on high quality over amount.
For reference, Samsung at the moment sells gadgets underneath its Galaxy Z, S, A, M, and F-series. The previous two are reserved for its premium gadgets, whereas the latter three embody its mid and low vary smartphones.
The change is very possible
Samsung reportedly feels that the Galaxy branding having an umbrella over such an enormous vary of gadgets is stopping its premium gadgets from standing out, with the youthful viewers associating the ‘Galaxy’ branding as subpar. Letting the A, M, and F-series gadgets retain the Galaxy branding, and donning the Z and S sequence gadgets with a brand new one fixes the problem in Samsung’s eyes.
The report highlights that Samsung has been debating the change since earlier this yr not less than, contemplating that Lee Younger-hee, Samsung’s head of worldwide advertising, mentioned “Galaxy has so many lineups that I perceive individuals are anticipating a brand new title when there may be an revolutionary turning level,” at CES 2024. The report compares Samsung creating a brand new branding or a sub-brand for its premium gadgets akin to Hyundai branding out its luxurious automobiles with the Genesis sub-brand.
An trade insider commented on the event, saying that “There can be so much to contemplate, such because the advertising prices related to altering or including a model title.” Samsung, however, is reportedly steadfast. Whereas the upcoming S25 sequence may not launch with the brand new branding, the report signifies it’s extremely possible {that a} future iteration will.