Amazon pill gross sales have doubled, however they’re nonetheless means behind Apple and Samsung

Key Takeaways

Amazon tablets noticed a exceptional enhance in shipments to 4.6 million items, boosting the corporate’s market share to 11.6%.
Apple nonetheless leads the pill market with a 31.7% market share, whereas Samsung holds second place with 17.9%.
The worldwide pill market grew by 20.4% in Q3 2024, reaching 39.6 million items, with Huawei and Lenovo making it into the highest 5.

Amazon has made a reputation for itself with its high-profile, budget-friendly tablets. The Fireplace tablets usually are not solely useful but in addition are available a variety of reminiscence choices, bundles, and sizes. They’re fairly fashionable amongst people searching for an entry-level system. Nevertheless, Amazon nonetheless lags behind giants like Apple and Samsung relating to market share. Within the third quarter of this 12 months, Amazon doubled its pill shipments however nonetheless couldn’t meet up with the highest two.

Samsung Galaxy S24 Ultra next to Galaxy S23 Ultra

Associated

Samsung holds onto the highest spot by the pores and skin of its enamel in newest smartphone gross sales figures

Apple is closing in on Samsung once more

Based on market intelligence agency IDC, Amazon grabbed the third spot in Q3 2024 with shipments hitting 4.6 million items, marking a powerful year-over-year progress of 111.3%. Only a 12 months in the past, in Q3 2023, Amazon shipped 2.2 million items and held a 6.6% market share, which has now jumped to 11.6%. This loopy progress is principally fueled by Amazon’s Prime Day offers. The corporate had two Prime Days this 12 months, slashing costs on virtually all its fashions. Plus, by the tip of the quarter, Amazon up to date its Fireplace HD 8 mannequin with some new AI options, which seemingly gave gross sales a pleasant increase.

Table showing top five tablet companies in Q3 2024

Supply: IDC

Apple remains to be within the lead, delivery 12.6 million items and boasting a 31.7% market share. However it’s not all clean crusing for the iPhone maker — its market share was 37.7% in the identical quarter final 12 months. Samsung got here in second with 7.1 million shipments and a 17.9% market share. The Korean firm noticed a progress of 18.3% in shipments, however its market share dipped barely from 18.2% a 12 months in the past.

The pill market is wanting wholesome

The worldwide pill market is wanting sturdy as we head into 2025. Total, it grew by 20.4%, hitting 39.6 million items in Q3 2024. Together with huge names like Apple, Samsung, and Amazon, China’s Huawei and Lenovo are additionally among the many prime 5. Huawei’s progress is fairly spectacular at 44.1%, now holding an 8.2% market share after delivery 3.3 million items — up from 2.3 million and a 6.9% share a 12 months in the past. Lenovo shipped 3 million items, snagging a 7.6% market share. That’s a rise from 2.6 million items in Q3 2023.