Key Takeaways
- Google TV is testing a brand new advert format that locations QR codes subsequent to advertisements within the ‘For You’ tab.
- This follows a collection of controversial advertising-related modifications made to the Google TV platform within the current previous.
- It appears like advertisements that includes QR codes are restricted to the US for now, although it should not be lengthy earlier than it is rolled out worldwide.
There’s lots to like in regards to the Google TV platform, barring the fixed stream of commercials. The platform has been exhibiting advertisements on the house display screen for some time now, with issues getting progressively worse through the years. In March 2023, the corporate began slapping automobile advertisements throughout the “For You” tab, whereas we additionally noticed full-screen advertisements with audio earlier this yr. Now that Google TV customers are just about used to the concept of advertisements being a everlasting fixture, Google has developed a approach to make sure individuals can have interaction with them higher.
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Reporting by 9to5Google has uncovered big QR codes which can be positioned subsequent to the advert, which, on this occasion, is for a Vary Rover. The location has reportedly seen one other QR-code-toting advert for the Xbox console, suggesting that this new format is right here to remain. I am not seeing these advertisements with QR codes on my Google TV’s For You tab right here in India, so they’re possible restricted to the US in the intervening time.
You’ll be able to enlarge the QR code for higher visibility
Whereas most smartphone cameras at present will allow you to zoom in on a QR code and entry the accompanying URL even in the event you’re distant from the TV display screen, Google intends to make issues a tad simpler for customers. It is possible for you to to pick out and click on the QR code itself, which can open a brand new display screen containing a bigger model of the QR code accompanied by the onscreen textual content – “Scan the QR code to go to the advertiser hyperlink,” as you may see within the third picture above.
This discovery comes every week after Google was discovered to be surveying some customers about advertisements on Google TV. Whereas this up to date advert format is prone to irritate a majority of Google TV customers, together with me, this should not come as a shock to anybody, contemplating how promoting is answerable for a majority of Google’s revenues. Though these new QR code advertisements are showing within the US proper now, it ought to solely be a matter of time earlier than they make it to Google TV dwelling screens worldwide.