The AI panorama strikes quick. Google constructed momentum in 2024 by iterating on Gemini, introducing NotebookLM, and driving its AI into ever-deeper Workspace integrations. Nevertheless, Google must ship on its guarantees to guide in 2025. This text explores how Google can obtain this by surpassing OpenAI’s Sora with its Lumiere video era expertise, enhancing Imagen, and supercharging NotebookLM with AI video avatars.
Google should transfer past the “agentic AI” hype and ship tangible productiveness enhancements throughout its product ecosystem. By leveraging the synergy between its Tensor processors and Pixel gadgets, Google can showcase the facility of on-device AI and exhibit its prowess in Android smartphones.

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I examined NotebookLM and noticed the promise of one thing nice
NotebookLM has a whole lot of points, however the concept behind it has potential
5
Surpass Sora
Google must hit large with Lumiere
Sora’s rendition of a robotic in a New York Metropolis snowstorm
OpenAI’s Sora has captured curiosity by producing splashy movies of as much as 60 seconds in size. The place earlier options struggled to create complicated scenes and practical motion, Sora has proven promise. Whereas solely accessible to paying GPT-4 subscribers, Sora does not disappoint. It is enjoyable to make use of, has an actual wow issue, and provides OpenAI bragging rights on this section.
Google should speed up its AI video efforts and surpass Sora’s achievements to compete. Lumiere, Google’s upcoming reply to Sora, must be spectacular. Lumiere could make its mark by delivering an attractive visible storytelling expertise powered by easy textual content prompts. Leveraging Google’s experience in areas like Search might give it an edge in context and coherence. Mix that with longer video output functionality, and you’ve got a winner. I’m wanting to see what the corporate can do right here.
4
Overhaul Imagen (once more)
Rivaling Dall-E will silence critics
Supply: Google Analysis
I have been vital of Imagen. I can respect the necessity for cover in opposition to malicious threats like deepfakes. Nevertheless, it is tougher to swallow an AI picture system with a historical past of exhibiting biases. Nonetheless, there are indicators Imagen may be getting higher.
Imagen was re-released just a few months in the past, and I’ve had various outcomes. Many of the photos it created both felt protected and watered-down or weren’t attention-grabbing. There have been just a few exceptions. The opposite day, it created an attractive surrealist picture after I prompted it to “Create a shocking picture of an entire ecosystem.” That have gave me hope that Google will repeatedly iterate to enhance Imagen.
Now, if it will possibly solely determine how you can render compelling photos of individuals with out stumbling right into a minefield of its personal creation. Let’s hope Imagen pulls as much as rival Open AI’s Dall-E to assist Google win in AI in 2025.
3
Supercharge NotebookLM with AI video hosts
NotebookLM may very well be even higher with video presenters
NotebookLM has impacted my private and work productiveness. It is an AI pocket book which you can prepare in your private knowledge. It is freed from web noise and is an inhumanly quick private analysis assistant. One shock twist is that NotebookLM can take notes, hyperlinks, and different sources, synergize the data, and create enjoyable and informative digital podcasts. The depth of conversations it creates and interactions between the hosts are uncanny. It delivers an unmatched stage of dynamic realism.
The one factor NotebookLM does not have is the flexibility to output video podcasts that includes digital presenters. Including the flexibility to output movies hosted by digital presenters can be superior. NotebookLM creates wonderful dialogue high quality from bland supply supplies. So why not bolt on avatar video functionality, equivalent to these present in purposes like Synthesia? This might make the content material extra entertaining and supply new choices for content material creators and entrepreneurs to bang out good things rapidly. NotebookLM gives a novel worth proposition, and Google can elevate the bar additional by including video.
2
Show that the ‘agentic period’ is greater than a catchphrase
Agentic AI sounds nice, however Google must ship on the hype
The “agentic period” of AI, characterised by proactive and collaborative AI techniques, holds promise, equivalent to managing complicated provide chains. Nevertheless, agentic options have felt extra like an amped-up model of Assistant than a revolution. With its full-stack possession and reams of information to deduce context and intent, Google is uniquely positioned to show that the agentic period is greater than a snazzy catchphrase or a brand new technique to management good audio system.
The way forward for agentic AI for private purposes wants to incorporate proactively fixing extra complicated duties throughout Workspace and past. For instance, it must execute productiveness worth provides equivalent to proactively drafting emails, proposing assembly instances, and collaborating on preparation.
Within the final week, I’ve observed that Gemini scans my Workspace extra continuously and independently for context and knowledge. That is an attention-grabbing improvement because it doubtlessly blends the normal run-of-internet data of Gemini with the private dataset capabilities of NotebookLM. Up to now, the outcomes of those computerized queries have not been exceptional. I’ve additionally observed Gemini scanning my private knowledge after I wish to discover an internet-based reply to my question. Let’s hope Google’s ah-ha second for agentic AI is across the nook.
1
Present us what’s doable with Tensor and Pixel 10
Proudly owning the entire stack is a large aggressive benefit
Google’s Tensor chip and the Pixel smartphones that incorporate it present an enormous market benefit. Proudly owning the complete stack, from software program to {hardware}, provides Google distinctive knowledge insights, optimization alternatives, and interfaces for its AI. By integrating {hardware} and software program, Tensor permits for progressive options like stay translation, superior picture processing, and customized person experiences.
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Watch our evaluate
Google Pixel 9: That is the way forward for smartphones
Our have a look at the Google Pixel 9 in full
Now, Google must leverage its processors and smartphones to ship an entire AI ecosystem. It should showcase Google’s distinctive capabilities to deal with latency, privateness, and connectivity issues by extending AI processing past the cloud. Nevertheless, Tensor confronted criticism for not dwelling as much as its potential. Some pointed to efficiency gaps in comparison with opponents and an absence of groundbreaking, AI-powered options.
I wish to see Google double down on Tensor’s AI capabilities within the Pixel 10. This implies delivering enhancements in velocity and effectivity, together with progressive options that showcase the facility of on-device AI.
What’s subsequent for Google AI?
To guide within the quickly evolving AI panorama, Google should capitalize on its strengths in 2025. This implies surpassing OpenAI’s Sora with its Lumiere video era expertise, realizing the complete potential of Imagen, and supercharging NotebookLM with AI video avatars. Moreover, Google wants to maneuver past the hype of “agentic AI” and ship tangible productiveness enhancements throughout its product ecosystem. Lastly, by totally leveraging the synergy between its Tensor processors and Pixel gadgets, Google can showcase the facility of on-device AI and solidify its place because the AI pacesetter.