Abstract
- Google’s Pixel foldables gained 265% market share development in Europe 12 months over 12 months.
- Tecno additionally noticed 336% development, though it provides extra inexpensive foldable choices than Google.
- Excessive costs and sturdiness issues nonetheless restrict foldable cellphone adoption worldwide.
Regardless of being round for greater than half a decade, foldable telephones are nonetheless fairly area of interest. A lot of that is because of the small variety of gamers within the area and the truth that not all foldables can be found in each nation. Samsung and Google, nonetheless, stay two Android OEMs providing their foldables in most world markets.
Google made a giant leap final 12 months with the Pixel 9 Professional Fold, delivering a extra refined design, improved shows, and higher efficiency in comparison with the unique Pixel Fold. Now, it appears Google’s laborious work is lastly paying off.
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In keeping with a brand new report from Counterpoint Analysis, Google’s foldable gross sales are lastly taking off — not less than in a single area: Europe. The report notes that foldable market share within the area is rising slowly, up 4% YoY in Q1 2025. This determine covers each book-style foldables just like the Galaxy Z Fold 6 and flip-style fashions just like the Moto Razr 2025.
Amid this tiny market share development, Google turned out to be a winner. The report says Google’s market share within the area grew 265%, rising from 2% final 12 months to eight% this 12 months, primarily due to the Pixel 9 Professional Fold and the unique Pixel Fold.
Google’s foldables are gaining floor quick
Supply: Counterpoint Analysis
Alongside Google, Chinese language cellphone maker Tecno additionally noticed a rise from 2% to eight% market share with a good larger 336% YoY development. Nevertheless, it is price noting that Tecno provides each flip-style and book-style foldables at extra inexpensive costs, whereas Google solely provides book-style foldables (for now).
Not all is vibrant, although. Manufacturers like Samsung, Oppo, and Honor noticed declines in development, with Samsung seeing a giant hit. Samsung’s share fell sharply from 56% to 41%, and Oppo’s dropped from 12% to 4%, possible as a result of the corporate did not launch its new foldable, the Oppo Discover N5, in Europe.
Total, it appears foldable telephones nonetheless have not attracted as many purchasers as OEMs initially hoped. The report notes that top costs in comparison with normal slab telephones, together with issues about sturdiness and longevity, stay main points for potential patrons.
- SoC
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Google Tensor G4
- RAM
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16GB
- Storage
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256GB or 512GB
- Battery
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4,650mAh
- Ports
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USB-C
- Working System
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Android 14
The Google Pixel 9 Professional Fold would not simply have a brand new title. It includes a much-improved Tensor G4 in comparison with the Tensor G2 in its predecessor, delivering higher efficiency and battery life. Google additionally added {hardware} refinements, together with a regular phone-like 6.3-inch cowl show, a thinner physique, a bigger 8-inch internal show, and a much less noticeable crease.