Samsung followers the flames with an epic trolling of Apple’s lackluster WWDC

Android is at warfare with iOS. Android has at all times been at warfare with iOS. Extra particularly, some Android and iOS customers have at all times taken working system choice extraordinarily personally. To show their loyalty, these supporters — additionally recognized mockingly as “fanboys” — have traditionally launched sarcastic jokes and insults at those that dare get pleasure from a cell ecosystem they do not like. And issues have not modified in 2025.

However you may’t lay all of the blame for cell OS tribalism on the toes of social media customers. Samsung took benefit of what many viewers thought-about Apple’s underwhelming Worldwide Developer’s Convention to lob its personal sarcasm bomb. Slightly than break new floor, it performed considered one of Android vs. iOS’ biggest hits, mentioning a number of iOS 26 options that the Korean tech large’s personal One UI 7 applied months in the past, or longer. Samsung managed to fireplace off the jabs on X/Twitter whereas Apple was nonetheless presenting its new software program, earlier than the social media group apparently turned “too drained to care.” (Supply: SamMobile)

An extended historical past of adversarial commercials

‘Edgy Samsung’ is way from a brand new identification

Over a decade in the past, Samsung had already established its humorous disdain for Apple merchandise and their customers with a collection of parody adverts. First cooked up as a hard-hitting angle meant to sap a number of the constructive sentiment Apple garnered following Steve Jobs’ dying in 2011, the marketing campaign made a stunning quantity of waves. Phil Schiller, then Apple’s advertising chief, went as far as to reward Samsung’s advert savvy, saying, “I can not assist however suppose, ‘These guys are feeling it.'”

Samsung has periodically returned to the anti-Apple snark, so the newest spherical of jokes is not all that stunning. Samsung is not even the one firm to mock Apple’s varied efforts. Plus, in Samsung’s favor, a substantial amount of early WWDC chatter has revolved across the Liquid Glass UI transparency component, which tech followers worldwide observed appears to be like suspiciously just like the Aero Glass theme for Home windows 7. And never all of the suggestions’s been constructive, both, with many customers mentioning the transparency’s considerably visually busy look.

The tech neighborhood was all too wanting to get in on the bickering, and never simply on Samsung’s aspect. Naturally, each gadget producer and working system developer does one thing like stealing from all of the others in some unspecified time in the future, as a result of there are solely so some ways to reinvent the wheel. Replies on X/Twitter had been fast to leap on Samsung for its personal supposed theft of varied Apple options through the years (headphone jack removing, anyone?). Whereas we’re not satisfied the Galaxy Watch Extremely is a rip-off of the Apple Watch Extremely 2, as some replies implied, Samsung and different Android builders have actually taken cues from the Cupertino-based tech life-style firm.

Apple additionally trolled itself

Perhaps the unique thumbnail (left) was a viral advertising try by Apple’s video group. Screenshots courtesy of The Verge.

This hilarious gaffe, although, falls squarely on the fruit-themed smartphone maker. Apple uploaded a launch video for the aforementioned Liquid Glass redesign to YouTube, however anyone forgot to do their due diligence. As cataloged by the revered professionals at The Verge, the “actually unlucky” placement of YouTube’s Play button appeared to show the “Introducing Liquid Glass” thumbnail into one thing significantly much less family-friendly.

Apple was fast to right the miscue with a little bit of left-aligned textual content. However the injury was carried out, and Samsung devotees (in addition to Apple detractors) took to photograph editors and AI mills to craft their very own takes on Apple’s unlucky blunder.

In different phrases, do not anticipate any of it to cease, whether or not it is the revolving characteristic stealing between platforms or the snarky social media callouts. Samsung live-tweeting its disrespect for Apple’s huge yearly software program reveal would not actually harm anyone — even when it does get the fanboys labored up — and it clearly helps engagement and recognition. Plus, whereas the social media group’s flippant outburst may not be the simplest, goal advertising technique ever, it is from probably the most painful tech advert. And it is undoubtedly no “What’s a pc?” video spot.