Samsung is peeling the wrapper off of its new accessory collection

Summary

Samsung’s new accessories are inspired by iconic brands like Hershey’s, with fun designs for the company’s newest Galaxy devices.
The Samsung Friends accessory line includes retro-inspired cases and bands for the latest Galaxy Z Fold 6, Z Flip 6, Buds 3, and Watch 7.
More collaborations are expected, featuring popular brands like Disney, Minions, and Pokémon.

Following the launch of Samsung’s latest flagships, the South Korean tech giant has released a bunch of new accessories in partnership with iconic brands that are sure to give you a sweet tooth.

The new accessories, which are designed for the Galaxy Z Fold 6, Z Flip 6, the Galaxy Buds 3 series, and Galaxy Watch 7, are part of the company’s “Samsung Friends” accessory line, which first debuted in 2022.

The accessory line features popular characters and designs from around the world, with previous iterations including the likes of The Simpsons, Hello Kitty, Keith Haring’s art, Kuromi, and more.

Galaxy Z Flip 6 Flipsuit LED case fully lit up on the rear and the cover display

The Galaxy Z Flip 6 Flipsuit LED Case is silly and fun and I dig it

When in doubt, throw neon at it

The new set of sweet accessories includes cases and bands for the latest Samsung flagships, made in partnership with Hershey’s (yes, the chocolate).

The Samsung Friends & Hershey’s collection features 12 accessories, all inspired by the chocolate brand’s packaging, including Kisses and its chocolate bars.

An image of Samsung's new accessories that were made in partnership with Hershey's.

Source: Samsung

The new accessories, which are already available in Korea, are slated for release in the US later this year, alongside Japan, Indonesia, and the Philippines. It is currently unclear how much the accessories will retail for. I was able to find some price references for previous iterations on Samsung’s Malaysian website, with cases for the Buds starting at RM 169 (roughly $36 USD), and cases for foldables ranging between RM 31.85 and RM 94.50 (roughly $7 and $20 USD). We’re expecting US pricing to be more aggressive than Malaysian pricing.

These future offerings might just be better than the Hershey’s collection

An image of Samsung Friend accessory collection featuring the likes of Powepuff Girls, Minions, Tom and Jerry, Star Wars, and more.

Source: Samsung

“We will continue to expand our value offerings by developing products that highlight our eco-conscious values and innovative technology,” said Jongmoo Lee, Head of Future Generation Lab at Samsung. According to the tech giant’s press release, potential buyers can be on the lookout for more collaborations from 17 different brands.

This includes the likes of Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions, and Pokémon. The company shared an image which also shows foldables and buds with designs from The Powerpuff Girls and Tom and Jerry, giving us serious, giving us a case of nostalgia, pun intended.

Samsung Galaxy Z Flip 6

The Galaxy Z Flip 6 is Samsung’s most evolved take yet on the flip-style foldable form factor. Its 3.4-inch AMOLED cover screen supports Galaxy AI features without opening the device, along with upgraded widgets and suggested replies, but its gorgeous 6.7-inch FHD+ AMOLED folding display will still have you flipping the phone open quite a bit.
Samsung Galaxy Z Fold 6

Samsung’s latest foldable takes some cues from the Galaxy S24 Ultra, with a boxier design and an all-matte finish. It features a slightly wider cover display for a more comfortable typing experience, as well as new Galaxy AI features and an upgraded ultra-wide camera.