Key Takeaways
- Google’s market share in North America tripled from 4.76% to 12.9% in a month, in response to a report, surpassing OnePlus and Motorola.
- The rise in market share shouldn’t be based mostly on precise shipments however on StatCounter’s analytics information.
- Google’s report gross sales in 2023 and the launch of the Pixel 9 collection have led to elevated demand and progress within the US market.
Regardless of making a few of the finest Android smartphones, Google’s precise market share has traditionally lagged. Though the corporate reached report gross sales in 2023, delivery 10 million gadgets, its market presence within the US has remained solely a fraction of Apple’s and Samsung’s. Nevertheless, a current report reveals that Google achieved a powerful 3x progress in North America in only one month.
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Not too large, not too small; excellent
In accordance with a report by StatCounter (through 9to5Google), Google’s market share in North America jumped from 4.76% in September 2024 to a powerful 12.9% in October 2024 — an almost threefold enhance in only a month. If true, this enhance offers Google a market share 28 occasions that of OnePlus within the US and 4 occasions that of Motorola.
For context, Google’s market share had been steady at round 5% for months, making this sharp rise uncommon and doubtlessly an anomaly. Throughout the identical interval, Apple’s market share dropped by about 4.5%, whereas Samsung noticed solely a slight enhance of ~0.25%.
Is Google really gaining floor within the US market?
Supply: StatCounter
It is necessary to notice that StatCounter would not monitor precise shipments or gross sales. As an alternative, its market share estimates are based mostly on analytics information collected from monitoring code on 1.5 million web sites globally. This implies StatCounter determines OEM market share by analyzing which gadgets are used to entry these websites, moderately than measuring real-world gross sales or shipments, so there is a risk of some margin of error within the information.
There was sturdy demand for the Pixel 9 collection, notably in North America, with Google reporting its highest-ever Q3 gross sales. Nevertheless, with the iPhone 16 collection additionally launching in September, StatCounter’s information could appear a bit too optimistic.
Nonetheless, Google has been aggressively selling the Pixel 9 lineup within the US. This yr, the corporate launched 4 new fashions: the usual Pixel 9, a smaller Pixel 9 Professional for followers of compact flagship gadgets, and the newly redesigned Pixel 9 Professional Fold. To spice up gross sales, Google has additionally been working varied promotions, together with reductions for Google One subscribers and as much as 30% off for Play Factors members.
Whereas the StatCounter information could not absolutely mirror precise gross sales progress, it does point out rising client curiosity in Pixel telephones, exhibiting that Google is starting to ascertain a stronger presence within the US market.
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Google Pixel 9
The Pixel 9 is Google’s most reasonably priced 2024 flagship, providing key options like a 48MP ultra-wide digicam, 50MP foremost shooter, and autofocus selfie cam. Whereas it makes a couple of compromises in comparison with the Professional fashions, it nonetheless consists of new Gemini AI options and a 2,700-nit Actua show, offering nice worth at its worth level.
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Google Pixel 9 Professional
The Pixel 9 Professional is a compact addition to Google’s lineup, providing a smaller type issue whereas retaining all of the AI and digicam capabilities of the Professional collection. It shares dimensions with the usual Pixel 9 however brings premium options just like the Pixel 9 Professional XL, making it a standout in Google’s high-end vary.
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Google Pixel 9 Professional XL
The Pixel 9 Professional XL carries the identical function as final yr’s Pixel 8 Professional, with related specs and a well-known footprint. The brand new Pixel 9 Professional, nonetheless, is a smaller flagship choice. The 9 Professional XL presents a bigger display screen, quicker charging, and a much bigger battery, together with all of the digicam and AI options of the 9 Professional.
