Key Takeaways
- Apple’s iPhone fashions dominated the worldwide smartphone market within the third quarter of 2024, securing the highest few spots in gross sales rankings as standard.
- Samsung’s Galaxy S24 being ranked because the tenth best-selling telephone on this listing is a bit uncommon, nevertheless, as Android flagships not often chart within the prime ten through the iPhone’s launch quarter.
- This marks the primary time since 2018 {that a} Samsung flagship has damaged into the highest ten through the third quarter.
The third quarter of every yr is when the newest iPhone releases, so it is no shock that they prime the gross sales charts throughout that point. It is no totally different in 2024, both. The iPhone 15 is the world’s best-selling smartphone in accordance with stats from Counterpoint Analysis, pushed little question by the hype round its youthful sibling, the iPhone 16 — however there’s been a little bit of an upset this yr. For the primary time since 2018, a
flagship Samsung
telephone has claimed one of many top-ten bestseller spots within the third quarter.
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In response to Counterpoint Analysis’s International Handset Gross sales Tracker, the highest three best-selling telephones on the earth are iPhones; the 15, 15 Professional Max, and 15 Professional, respectively (by way of Android Authority). That is common given the recognition of Apple merchandise and the press (and reductions) they get when a brand new iPhone mannequin debuts.
The subsequent few ranks are often claimed by mid-range Android fashions, just like the Galaxy A15 and Galaxy A35. Nevertheless, for the primary time in six years, a Samsung flagship has damaged into the top-ten rankings. The Samsung Galaxy S24 claimed the quantity ten spot on the listing in Q3 2024 (with 4 different Samsung units claiming spots 4 by seven), marking a possible shift available in the market. For reference, the highest ten fashions in Q3 2024 make up about 19% of the worldwide market.
There could be extra to this than a fortunate streak for Samsung
One element that makes this much more noteworthy is that that is the third straight quarter that the Galaxy S24 has stored a spot within the prime ten. This may very well be attributed each to Samsung’s rising recognition and the corporate’s targeted advertising round its AI performance. Galaxy AI holds an incredible quantity of potential (on par with that of Apple Intelligence), and it is drawing a variety of consideration in consequence.
Samsung’s less-powerful telephones are additionally gaining floor due to their affordability, with the Galaxy A collection promoting hundreds of thousands of models worldwide. In 2023, Apple moved roughly 235 million telephones, and Samsung wasn’t far behind it. The 2 giants within the telephone trade declare nearly all of the marketplace for themselves, however different units just like the Pixel are seeing year-over-year will increase in gross sales numbers. It’s value noting, although, that the Pixel carried out higher in Q3 2024 than at some other time earlier than.
Apple could be the market chief, thanks largely to its advertising schemes, however Samsung is gaining floor. It is not a leap to say that Q3 2025 might appear to be a really totally different panorama than 2024. Samsung’s guarantees of years of software program assist and its extra affordable pricing construction (for mid-range units, anyway) provides it an edge within the combat in opposition to Apple whereas additionally offering Android followers with an inclusive ecosystem by the Galaxy Watch, Galaxy Ring, and Galaxy telephones.
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