Abstract
- After a tricky 2023, the smartphone market grew by 4% in 2024, signaling a restoration.
- Xiaomi turned the fastest-growing model in 2024 among the many high 5, gaining 1% market share whereas Samsung and Apple every misplaced 1%.
- Samsung led with 19% market share, pushed by Galaxy S24 and A-series demand, whereas Apple adopted at 18%.
The smartphone market has bounced again in 2024 after a tough patch, because of world financial challenges. The 12 months 2023 hit a low level with the weakest smartphone gross sales in a decade, however issues are trying up now. Counterpoint Analysis reviews a 4% development in 2024. What’s much more attention-grabbing is that Xiaomi has outpaced each Samsung and Apple to steer the cost in market share development.
Xiaomi took the lead because the fastest-growing smartphone model among the many high 5 in 2024, in line with the analysis agency’s report. Its world market share jumped by one share level year-on-year, whereas Samsung and Apple each noticed their shares fall by the identical quantity (through Android Authority).
Apparently, Xiaomi pulled this off with out touching the US market. As an alternative, it doubled down on Asia, Africa, and Europe—and it’s clearly working. Counterpoint credit the corporate’s success to shaking up its product lineup, going premium, and nailing some inventive advertising and marketing strikes.
Samsung and Apple held their high spots within the world smartphone recreation in 2024, even with their market shares staying regular. Samsung stayed forward, because of sturdy demand for its Galaxy S24 and A-series telephones. In the meantime, Apple’s iPhone 16 launch had a rockier begin, with blended reactions as a consequence of delays in rolling out its Apple Intelligence options. Nonetheless, Apple managed regular development in newer markets like Latin America, Africa, and the Asia-Pacific area.
Samsung stays the highest smartphone model globally in 2024
Unsurprisingly, Samsung led the pack with 19% of the worldwide market share in 2024, with Apple proper behind at 18%. The previous 12 months additionally marked the debut of Generative AI (Gen AI) in smartphones. Proper now, Gen AI is usually a premium function, but it surely’s set to go mainstream. Counterpoint Analysis predicts that by 2028, most smartphones over $250 can have Gen AI built-in, making it a normal for mid-range gadgets.
Associated
Apple is closing in on Samsung once more
OPPO held onto fourth place in 2024, regardless of a year-over-year dip, however confirmed indicators of bouncing again by 12 months’s finish. Vivo got here in fifth, powered by sturdy gross sales in India and China, even climbing to develop into the highest OEM in China. Rising gamers like Honor, Huawei, and Motorola have put up a superb combat with the highest 5 manufacturers and shook issues up with aggressive development, with Motorola changing into the fastest-growing OEMs within the high 10.