Apple showcased iOS 26 at WWDC25, debuting its new Liquid Glass design on the iPhone. The OS additionally packs a number of options that Pixel telephones have had for years: Name screening, Maintain Help, and extra. Now, Google has revealed a brand new Pixel advert underneath its “BestPhonesForever marketing campaign, taking a dig on the iPhone for copying options the Pixel launched years in the past and even slyly teasing the upcoming Google Pixel 10 in the direction of the top.
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The Pixel 10 will not be Google’s iPhone X second and I am completely OK with that
A distinct form of nice
The “Speaking Telephones Podcast Episode 240” begins with the iPhone referring to an older video within the advert sequence, on how “individuals suppose I am doing the identical factor as you, however it’s all identical to a loopy coincidence.” The Pixel cheekily replies to this as “completely loopy.”
The iPhone then proceeds to focus on all the brand new options Apple introduced as a part of iOS 26 at WWDC, like Dwell translation for textual content messages, Name screening, and Maintain Help — options which the Pixel has had for the final 5–7 years.
In the direction of the top of the video, the iPhone straight up asks the Pixel, “so what are you engaged on for Pixel 10?…identical to out of curiosity.” That is the place the advert ends, with Google plugging the Pixel 9 Professional. Nevertheless, that is the primary time the corporate has formally teased the Pixel 10 like this.
Whereas the advert doesn’t tease the approaching arrival of the cellphone, a number of studies point out that Google is gearing up for a mid-August launch occasion. It was even caught capturing a Pixel 10 business out within the wild.
Pixel 10 will probably be all about its inside modifications
Google will possible take just a few extra potshots on the iPhone and iOS 26’s new options because it begins teasing the Pixel 10 within the coming weeks. Leaks have already revealed nearly all the things about Google’s upcoming Pixels.
If the CAD renders that popped up just a few months in the past are something to go by, the Pixel 10 household will look the identical as their predecessor. However internally, they’ll use a brand new Tensor chip fabricated on TSMC’s superior foundry, which ought to result in a major enchancment in energy effectivity. Google could lastly be able to put an finish to the Pixel’s battery life woes for good this yr.
Moreover, the base Pixel 10 would possibly achieve a telephoto digicam, with higher-end fashions supporting telephoto macro.