Google’s first folding cellphone, launched in 2023, had an easy-to-understand title: Google Pixel Fold. Final 12 months, for its second-gen mannequin, the corporate sophisticated issues a bit, releasing the cellphone beneath the title Google Pixel 9 Professional Fold. Now, judging by a brand new teaser, Google could also be altering issues up but once more.
Within the title of a teaser posted at the moment to YouTube (and delivered to our consideration by Android Authority), Google drops a beforehand unseen title for its upcoming folding flagship: the Pixel Professional Fold 10. It is potential that that was only a typo — the one distinction is the quantity has been moved to the top of the title. But it surely may additionally acknowledge a refined shift in branding.
The video itself is a fairly normal teaser, that includes narration over slick imagery of the cellphone folding and unfolding. A voice notes that folks do not line up for brand new cellphone releases like they used to, planting the seed that, not like different new telephones, the upcoming foldable from Google will likely be one value going out of your method for.
To overanalyze this a little bit, “Pixel Professional Fold 10” does look cleaner than “Pixel 10 Professional Fold” to me. However shifting the quantity to the very finish of the title additionally kind of implies that that is the tenth Pixel Professional Fold cellphone, fairly than a foldable model of the Pixel 10 Professional.
The video would not truly point out the cellphone by title, and options textual content that reads “Google Pixel Fold” — which, once more, was the title Google’s very first foldable was offered beneath. This branding may be getting a little bit troublesome for common prospects to parse.
We’ll know quickly sufficient
Google’s upcoming foldable has leaked fairly extensively, however that is the primary time we have seen it known as the Pixel Professional Fold 10. The video’s been up on the Made by Google YouTube channel for greater than two hours now and the title stays unchanged, so it actually could also be official.
We can’t have to attend for much longer to know for certain. Google’s set to disclose its next-generation {hardware} at a Made by Google occasion in lower than per week, on August 20.