Samsung’s first XR headset, codenamed Undertaking Moohan, is shaping as much as be a cutting-edge experiment. It clearly goals to succeed the place different premium, immersive VR rivals have failed — specifically, in widespread adoption and models offered. With built-in Android XR performance, it does have the potential. Nevertheless it’s additionally trying like one other severely costly piece of digital headwear, in line with latest trade leaks from Korean outlet Newsworks.
Excessive-end tech, high-cost improvement
Plus questionable client demand
In keeping with the leak, the system will land someplace between $1,800 to $2,900. That places it under Apple’s $3,500 Imaginative and prescient Professional, however not by a lot, and definitely effectively above what most customers are keen to spend on one thing they received’t use every single day. The identical sources reiterated the anticipated Oct. 13 launch date.
On paper, Undertaking Moohan has rather a lot going for it. In-built partnership with Google and Qualcomm, it’s powered by Snapdragon’s XR2+ Gen 2 chip, the identical silicon designed to push severe mixed-reality workloads. Samsung is reportedly making certain full entry to Android apps, giving it an instantaneous software program library that Apple and Meta can’t (and possibly received’t ever) match. Early hands-on stories level to a lighter, extra comfy design than the Imaginative and prescient Professional, and creators like Marques Brownlee have praised how seamlessly Android apps and Google’s Gemini AI slot into the expertise.
However the apparent issues are available in its value and goal. The Apple VisionPro has struggled with low gross sales. Undertaking Moohan enters the identical uncomfortable area: a premium headset that almost all patrons know will sit on a shelf after the novelty wears off.
We’ve seen this film earlier than. Meta tried its luck with the Quest Professional at $1,500, solely to quietly discontinue the headset when gross sales did not take off. In the meantime, the corporate’s mainstream Quest 3 sells for about $500 and continues to be the headset individuals really purchase.
Samsung appears to have deliberate for low preliminary demand. Newsworks stated shipments of Undertaking Moohan are capped at round 100,000 models worldwide, a drop within the bucket in comparison with the 40 million Galaxy S25 models the corporate expects to maneuver subsequent 12 months.